New Delhi – Zypp Electric has launched a innovative advertising solution called Zypp Ads, which gives better visibility than traditional outdoor branding with a direct lead generation engine. The company’s innovative moving billboards through Helmets and Scooters are revolutionising how brands connect with consumers by delivering measurable business outcomes instead of just brand visibility, going 100% hyperlocal.
The vehicle-powered lead generation engine has already proven its effectiveness with India’s top brands, including PayTM, Leverage Edu, Rapido, and, Swiggy, activating campaigns within the first three months of its launch. These early adopters are leveraging Zypp’s EV fleet not just for brand visibility, but as a performance marketing system that generates qualified leads directly from street-level consumer interactions.
Zypp Ads drives ~250M monthly impressions, 5M doorstep interactions, and ~30M hyperlocal reach and has delivered over 110mn shipments via this moving fleet of electric vehicles and helmets. It replaces static billboards with moving ads that generate direct leads. Unlike traditional OOH, it enables conversion tracking and precise targeting. At ₹350/helmet and ₹500/scooter, brands get 10× cheaper cost per impression. Every EV becomes a performance marketing asset, delivering measurable results
Akash Gupta, CEO & Founder, Zypp Electric said “We’re not just offering advertising space, we’re providing India’s first moving billboard lead generation marketing engine. Every helmet and scooter becomes a performance marketing asset that moves through your target audience’s daily routine. When traditional advertising stops at visibility, we deliver actual business leads and measurable conversions. Currently, with more than 20,000 EV fleet, we have plans to make this big with 100,000 EVs in the next 12-18 months, and you can imagine the potential of Zypp Ads”
Akshay Chaturvedi, CEO, Leverage Edu, said, “Zypp Electric has consistently impressed me with their omnipresent fleet and Akash Gupta’s commitment to empowering delivery heroes. Their infrastructure forms the backbone of India’s quick commerce revolution. When I spotted their scooters everywhere during my daily commute, I knew we had found our ideal mobile advertising partner.”
As India’s outdoor advertising market evolves beyond static displays, Zypp’s EV-led moving billboard ecosystem ensures continuous consumer engagement throughout the day. The platform maintains brand visibility and lead generation even when traffic stops or traditional billboards become less effective, creating a sustainable advertising solution that adapts to urban mobility patterns.
