MAHWAH, N.J. – Polestar, the global electric performance car brand, today announced it has opened a new retail location in New York City. This announcement follows the recent news that Polestar plans to be publicly listed through a business combination with Gores Guggenheim, Inc..
Now officially open to the public, it represents one of 20 Polestar Spaces in a rapidly growing nationwide network. Polestar Manhattan is located in vibrant Lincoln Square and offers customers a captivating retail experience where they can learn about the brand and vehicle lineup.
“New York City is an iconic city with deep roots in design, sustainability and engineering, and opening a Polestar Space in this location will allow us to showcase the superior driving experience and high-tech minimalism that defines and differentiates Polestar,” says Thomas Ingenlath, Chief Executive Officer of Polestar. “As we continue to redefine luxury for the sustainable age, Polestar Manhattan will serve as the brand’s retail home in New York City. Polestar plans to launch and showcase three new models by 2024, and I cannot wait to see them in this location.”
Gregor Hembrough, Head of Polestar in North America, adds: “It was critical that we establish a foothold in one of the most significant and important markets in the U.S., New York. In partnership with Manhattan Motor Cars, this new showroom will allow us to reach customers throughout the New York metro area.”
The Polestar Space is staffed by Polestar Specialists who are well trained to answer questions, assist with the digital ordering process, and coordinate test drives of the brand’s all-electric Polestar 2 model range, which includes two different configurations. Customers can also schedule test drives via Polestar.com/test-drive.
“By partnering with Polestar, we are able to offer customers a new way to learn about and purchase an electric vehicle,” says John Kaufman, General Manager of Polestar Manhattan and Manhattan Motor Cars. “We are seeing more interest in the EV space, and this new retail location gives consumers a place to learn more about Polestar and about EV ownership.”
Expected to grow to a total of 35 locations nationwide by the end of 2022, the U.S. Polestar retail network is already operating in 20 locations, including in Los Angeles, the San Francisco Bay Area, Boston, Central and Southern New Jersey, Dallas, Detroit, Minneapolis, Phoenix, Seattle, Orange County, Calif., and Denver, Colorado. Additional Spaces are planned to open throughout 2021 in Atlanta, Connecticut, South Florida, and Washington D.C.
Polestar now also offers a mobile service program in which a Polestar technician will travel to the owner’s location for minor repairs or software updates.
