EV Emerged As A Bright Spot, According Lux Research

COVID-19 and a slow start to 2020 did not diminish electric vehicles in an otherwise slumping automotive market, according to Lux Research


BOSTON – Despite the COVID-19 pandemic causing a sluggish start to vehicle sales in 2020, electric vehicles emerged as a bright spot, according to new data from Lux Research, a leading provider of tech-enabled research and innovation advisory services.

Quarterly Vehicle Sales (Thousands of Units) – Lux Research

The 2020 update of Lux’s “Automotive Battery Tracker” report analyzes key metrics related to the impact of electrification on the automotive industry. Leveraging multiple data sources for vehicle sales, combined with Lux’s tracking of technical specifications for electrified vehicles, the Automotive Battery Tracker unearths valuable information about trends in battery chemistries and volumes, key OEMs and their suppliers, and which regions are seeing the fastest growth. This report confirms Lux’s assertion from the previous update that COVID-19 wasn’t a cause for concern for the future of electric vehicles:

  • Combined BEV and PHEV sales increased 37% in 2020 compared to 2019, led by 140% growth in Europe as the BEV market took off in several countries.
  • Tesla remains the most popular BEV maker, but its choice of cells from LG Energy Solution in China means Panasonic lost the market share crown it had held since 2013.
  • Ni-based cathode chemistries, including NCA (23.9%) and NMC (73%), dominate the BEV market today, but future cell-to-pack designs and supply chain concerns will likely see LFP increase market share in the future.

“In our last battery tracker update, we noted that COVID-19 shouldn’t cause pessimism for the future outlook of electric vehicles, as automakers had already invested large sums in building BEV platforms, and governments were still pushing for decarbonization,” explains Christopher Robinson, Research Director at Lux Research and lead author of the report. “The dramatic close to 2020 proved this point to be true, although admittedly, Lux missed the mark in timing, as the market came back much faster than expected – and in the process set new quarterly sales and market share records.”

Tesla continues to lead all other manufacturers in plug-in vehicle sales, growing its market share, as it captured 17% of the plug-in vehicles sold globally in 2020 – a 2% increase from 2019. Tesla’s large average pack sizes and strong sales led to the company using 29.8% of all batteries used in 2020. This represents continued momentum in the market – Tesla alone used 34.5 GWh of batteries in 2020, just three years after all manufacturers combined used 29.7 GWh of batteries in Lux’s 2017 battery tracker update. Additionally, Tesla’s Model 3 continues to lead all others in sales volume, part of a notable trend: the prevailing success of former startups. Merely two decades ago, Tesla, Nio, and BYD didn’t make cars, but they have maintained strong sales despite large investments in electrification platforms from incumbent OEMs.

We’ve reached a pivotal point in battery electric vehicles, as the “hockey stick” demand inflection point looks to have occurred in 2020. Automakers will be releasing models built on dedicated platforms built from the ground up for electrification, including, most notably, Hyundai’s E-GMP platform, GM’s BEV3 platform, and VW’s MEB platform.

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