New Delhi : In a bid to stitch a new connect with the Indian households, Servotech Renewable, India’s leading manufacturer of Solar Products and EV Chargers, launched its latest TVC under their integrated marketing campaign “Bijli Ki Smart Bachat”. The campaign features the catchy tagline “Zero Bijli Ka Bill, Life Bane Super Chill”. The tagline was thoughtfully created so everyone could effortlessly resonate with the big idea behind the advertisement which is, how adopting solar energy directly cuts down on electricity bills.
The TVC featured Sunita Rajwar and Paritosh Sand, two prominent faces from the Indian cinema, and OTT. The actors, through an engaging and typical ‘Indian family drama’ conversation highlight how electricity bills can be a pain in the Indian households followed by how adopting solar energy is the perfect solution to cutting down on those bills.
Speaking about the television commercial, Prabhutva Tiwari, Public Relations & Corp Comm Head at Servotech Renewable Power System Ltd. said, “This is not just a TVC but a campaign to tap into rural Indian market and connect with home owners to educate them about the potential of solar energy. We understand how electricity bills can be a financial pain in Indian households which is why, we thoughtfully curated a script that highlighted this pain followed by delivering the perfect relief for it so people would seamlessly integrate solar into their daily lives without worrying about bills.”
Speaking of Servotech’s future plans Prabhutva added, “We plan to solarise over 1 Lakh households by the end of year 2026 and build a strong PAN India network of dealers & distributers. Looking at the recent boom in the sports industry we chose Star Sports to air our latest TVC and reach larger number of target audience. To achieve targets, our plan is to air this TVCs on every possible medium including OTTs, national and regional satellite channels, and social media platforms like Meta, YouTube, and X”
“India is a growing economy, and with time, our energy needs are going to increase only, putting an excessive load on both our pockets and the power grids. That’s exactly where our solar products come into play. We’ve developed a complete ecosystem of solar solutions including our new age on-grid and hybrid solar inverters, solar lithium batteries, and much more so we can help put that excessive load off of our customers’ pockets while improving grid stability in the process. We’ve ensured that all our products are at par with the global industry standards, integrated with future-ready technology to create safe and reliable solar solutions that offer long lasting power backups. We have some amazing plans lined up for ‘ Bijli Ki Bachat’ to show you everything Servotech has to offer, and we’re definitely not stopping now”, he added.
