New Delhi – Zypp Electric viral campaign ‘Green Hai Toh Zypp Hai’. The initiative not only celebrated Zypp’s journey but also created massive buzz around EV awareness and road safety, which was in collaboration with Traffic Gurugram, positioning the brand as both a sustainability leader and a marketing innovator.
The campaign received an overwhelming response, with over 2,500 active participants, generating more than 25 million organic impressions across platforms and inspiring communities through 3,000 user-generated content (UGC) videos and posts. The top 3 videos of this campaign garnered over 6.3 million, 6.1 million, and 1.1 million views, respectively, from across India, reflecting the organic reach of the campaign. These stories, created by customers, riders, and partners, highlighted real journeys of sustainability, electric mobility adoption, and the growing impact of green logistics in India. An iPhone was included as part of the prize, to be awarded to the person whose video generated the highest number of views among the followers.
Through ‘Green Hai Toh Zypp Hai’, Zypp Electric amplified its vision of transforming last-mile delivery with its EV fleet, significantly reducing carbon emissions and urban pollution. The campaign not only celebrated Zypp’s journey over the last eight years but also spotlighted the collective role of consumers and businesses in accelerating India’s shift towards clean mobility.
Akash Gupta, Co-founder & CEO, said: “Green Hai Toh Zypp Hai wasn’t just a campaign; it was proof of how powerful community-driven marketing can be. With limited budgets, we achieved virality, created real social conversations, and amplified our mission of EV adoption and road safety. This campaign is a case study in how purpose-led marketing can also deliver massive brand traction and create community-driven efforts and inclusion towards the mission and vision of going emission-free.
With this milestone celebration, Zypp Electric reaffirms its commitment to scaling its EV fleet from 20,000 to 100,000 in the next 12-18 months, empowering more than 2 Lakhs gig workers, and enabling sustainable last-mile delivery solutions for India’s growing e-commerce, food, grocery, quick commerce, and hyperlocal ecosystem.
