New Delhi : Servotech Renewable Power System Ltd. has launched its latest TVC under its ongoing brand campaign featuring actor Sonu Sood. This time, the spotlight is on Servotech Solar Lithium Battery, highlighting its advanced technology, low maintenance, reliable performance, and long lasting backup through a light-hearted, relatable narrative under the tagline “Maintenance Kum, Backup Mein Dum”.
Building on the success of the campaign’s first film, the new advertisement reinforces Servotech’s commitment to simplifying clean energy adoption by connecting with audiences through everyday moments. The TVC brings together humour and storytelling to showcase how dependable energy storage solutions can make daily life more convenient and worry-free.
The film opens with Sonu Sood working on his laptop when his wife casually asks if he would like something to eat before her friend arrives. What begins as an innocent conversation quickly turns amusing as Sonu unintentionally reveals that her friend prefers samosas with green chutney over burgers, prompting a moment of suspicion and comic recovery. As the scene settles, Sonu delivers the campaign’s central thought, “Agar backup strong ho, to zindagi aasan ban jaati hai” seamlessly leading into the product message.
The commercial then introduces Servotech Solar Lithium Battery, powered by advanced LFP Cell Technology and an intelligent Battery Management System (BMS) that delivers enhanced safety, ultra-fast charging, and up to ten times longer battery life. Bringing these features together under the tagline “Maintenance Kum, Backup Mein Dum” the campaign positions the product as a dependable energy storage solution for modern homes and businesses.
Speaking on the TVC Ad campaign, Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, said, “At Servotech, we believe technology is most impactful when people can relate to it. With this campaign, our objective was to communicate the advantages of solar lithium battery technology in a simple, engaging, and memorable way. Sonu Sood’s authenticity and widespread connect help us translate a technical product into a story that resonates with everyday consumers. Through this campaign, we hope to encourage greater awareness and adoption of advanced energy storage solutions that are reliable, efficient, and built for the future.”
Commenting on the creative approach behind the campaign, Prabhutva Tiwari, PR & Marcom Head at Servotech Renewable, added, “Working on this TVC with Sonu Sood was an exciting and genuinely enjoyable experience.
The process of bringing a relatable, everyday situation to life made the campaign particularly interesting for us. Sonu’s effortless performance and ability to bring humour and authenticity to the narrative added a special dimension to the film. It was a fun creative journey for the entire team, and we’re excited to see how audiences connect with the story and its message.”
