New Delhi : Servotech Renewable Power System Ltd. has launched its new Solar TVC ad campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood. Executed by Shakti Sagar Productions, the campaign is being rolled out with a digital-first approach, spearheaded by a premier launch on JioHotstar. Following the initial phase, Servotech will aggressively scale the campaign’s reach across other leading OTT platforms, prominent national news channels, Linear TV, and Connected TV (CTV) networks, alongside
high-engagement social media platforms and nationwide digital touchpoints. Set in a nostalgic 90s retro backdrop, the TVC follows a comic and relatable storyline centered around rising household expenses and the growing adoption of solar energy solutions. The campaign is anchored on a witty back-and-forth conversation between two brothers, both played by Sonu Sood in a double role, bringing back the classic Indian family humour dynamic.
The ad film opens in a traditional Indian household after the recent loss of its family patriarch. The two sons, both portrayed by Sonu Sood in a dual role, come together to divide the responsibilities of running the household. What starts as a sincere discussion about sharing duties soon takes an unexpected turn. Throughout the film, the elder brother cunningly shifts all major financial responsibilities onto the younger brother, who willingly agrees out of respect for his elder sibling. However, when the elder brother volunteers
to take responsibility for paying the electricity bill, the younger brother surprisingly insists on paying it himself. The argument eventually reveals that the house is powered by a Servotech rooftop hybrid solar system, making the electricity bill extremely affordable, the very reason why the elder brother wanted to take over that responsibility.
The TVC effectively highlights how solar energy is transforming electricity bills from a major household burden into a manageable expense. The campaign concludes with the unveiling of Servotech’s solar rooftop tagline, “Raho Roshan, Bina Tension.” Speaking on the launch of the TVC Ad campaign, Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, said, ‘Raho Roshan Bina
Tension’ is a campaign built on nostalgia, humour, and relatability, emotions that connect deeply with Indian families. Working with Sonu Sood was an incredible experience as he brought both authenticity and charm to the narrative. Through this TVC, we wanted to simplify the conversation around solar adoption and show how renewable energy can genuinely ease everyday financial stress. This campaign is an important step in strengthening Servotech’s positioning as a household solar brand for modern India.” Speaking of Servotech’s future plans, Prabhutva Tiwari, PR & Marcom Head at Servotech Renewable, added, “With ‘Raho Roshan, Bina Tension’,
our objective was to create a storyline that feels entertaining yet meaningful for everyday consumers. Known for his strong connection with Indian audiences and his impactful public image, Sonu Sood brings authenticity, relatability, and mass appeal to the campaign. This is just the beginning, and we are already working on more engaging TVC campaigns of our other product lines that will be launched very soon.”
