Parks Associates Announces 2021 Events Focused on the Connected Consumer, Home Automation & Security


Following its 15th annual CONNECTION Summit at CES, international research firm Parks Associates today announced its 2021 schedule of executive conferences focused on the connected consumer, with topics including home automation and security, energy management, connected health and independent living, and digital media and video services. The research firm will feature more than 40 virtual sessions throughout 2021, sharing the latest consumer data and insights and bringing together industry leaders to network and share the most important trends in technology impacting consumers and SMBs.

“Parks Associates is dedicated to sharing insights and market developments in our research areas. By hosting sessions throughout the year, as part of an online community, we are able to provide extended visibility for our sponsors to a dedicated audience of executives,” said Elizabeth Parks, President, Parks Associates. “We will also feature data from our quarterly consumer research of 10,000 US broadband households throughout the year, and while we are disappointed we can’t yet meet in person, we are excited about the plans we have for 2021.”

The research firm is accepting speaker submissions for all events. These interactive sessions cater to senior-level executives, with a focus on insight into new technologies, business models, and the impact of shifts in consumer habits and attitudes across all industry verticals impacting consumers, US households, and SMBs.

Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

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