Mumbai, Maharashtra, India – Bharat Petroleum Corporation Limited a Fortune Global 500 company, and one of India’s leading oil and gas companies, through its lubricants brand MAK Lubricants, has launched a nationwide integrated radio campaign through its lubricants brand, MAK Lubricants, to honour the invaluable contributions of automobile mechanics. Themed “Thank you, Mechanics – for Safe and Smooth Journeys,” the initiative reflects BPCL’s commitment to recognising the unsung heroes who keep India moving and ensure road safety for millions of commuters every day.
Spanning across 116 cities over 30 days, the campaign will air more than 18,000 radio spots across 13 leading stations, delivering over 16 lakh seconds of airtime. MAK Lubricants’ brand ambassador, cricketing legend Rahul Dravid, will feature in specially created audio jingles in 13 languages. Additionally, innovative RJ mentions during popular radio segments such as time checks and traffic updates will further extend the outreach.
Mr. S. Kannan, Business Head (Lubes), BPCL said, “As Bharat Petroleum celebrates its 50th year of foundation, MAK Lubricants is proud to dedicate this campaign to the mechanic community, whose relentless efforts keep India moving. This unique integrated campaign not only expresses our gratitude but also strengthens our bond with them by acknowledging the crucial role they play in ensuring safe and smooth journeys for everyone.”
A key highlight of the campaign is its interactive approach with the mechanic community. Over 1,000 mechanics will share their experiences, tips, and insights through radio interviews, while RJs will travel to more than 200 transport hubs for live, on-air interactions.
In addition, over 5,000 mechanics will be invited to radio stations for meet-and-greet sessions, and more than 200 RJ reels will be created for social media cross-promotion, ensuring widespread visibility and participation. Complementing the on-air activities, below-the-line activations will further deepen connect and pride within the mechanic fraternity, making the campaign truly memorable.
With its multi-format outreach and community-driven approach, this campaign reinforces BPCL’s ethos of trust, reliability, and inclusivity, while honouring the contributions of mechanics across the nation.
