NEWARK, Calif. — Lucid Group announced the official opening of its newest Studio location at the Yorkdale Shopping Centre in Toronto, Ontario. This location serves as the second location in Canada and 23rd in the company’s growing North American retail network. The company expects to begin Canadian deliveries of the Lucid Air in Spring 2022.
Lucid has collaborated with Electrify Canada to offer those who reserve a Lucid Air by June 30, 2022, two years of complimentary charging on the rapidly growing charging network. Designed to Combined Charging System (CCS) standards and compatible with any open DC fast charging station, the Lucid Air Grand Touring is capable of the fastest charging speeds of any production car available today.¹
With 150 kilowatt (kW) and 350 kW chargers, Electrify Canada provides some of the fastest charging available in the country, allowing Lucid Air owners to charge up to 350 kilometers in just 15 minutes for models with 900+V architecture connected to 350kW chargers.
“Opening a Studio at the largest shopping destination in Canada will help us elevate the brand in Canada as we continue to expand in North America,” said Zak Edson, Vice President of Sales and Service, Lucid. “We are looking forward to seeing the longest-range EV driving, and charging, on Canadian roads soon.”
Designed in Silicon Valley and produced in Arizona, Lucid Air delivers next-level efficiency from Lucid’s in-house developed and manufactured powertrain technology. The lineup features models offering 516 miles (830 kilometers) of EPA-estimated range on a single charge and industry-leading efficiency of 4.6 miles (7.4 kilometers) per kWh on Grand Touring models.
Studio Experience
Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.
Virtual Experience
Mirroring the luxury one-to-one Studio experience online, customers can also take advantage of “Lucid Studio Live,” a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can virtually interact with a car while a Lucid representative guides them through key features and configuration options.
Future Studio & Service Centers
The Lucid Studio in the Yorkdale Shopping Centre serves as the company’s first location in the Toronto area, with a service center opening later this year. Additional locations will continue to open as Lucid expands its presence in North America and globally. Customers can visit during normal business hours or can book a personal appointment by contacting the Lucid team at lucidmotors.com/contact. They can always start exploring the Lucid Air through the “Design Yours” Configurator.
