Urja Daily
No Result
View All Result
  • News
  • Renewable
    • Solar
    • Rooftop
    • Floating Solar
    • Module
    • Wind
    • Hydrogen
    • Biomass
    • Tenders
    • Sustainibility
  • Storage
  • E-Mobility
  • EV Battery
  • Smart City
  • Power
    • Smart Grid
    • Microgrid
    • Off-Grid
  • Editor’s Pick
    • Articles
    • In Talks
    • E-MAG
    • Market Research
  • On-demand Webinars
  • More
    • Events
    • Contact Us
    • Subscribe
  • News
  • Renewable
    • Solar
    • Rooftop
    • Floating Solar
    • Module
    • Wind
    • Hydrogen
    • Biomass
    • Tenders
    • Sustainibility
  • Storage
  • E-Mobility
  • EV Battery
  • Smart City
  • Power
    • Smart Grid
    • Microgrid
    • Off-Grid
  • Editor’s Pick
    • Articles
    • In Talks
    • E-MAG
    • Market Research
  • On-demand Webinars
  • More
    • Events
    • Contact Us
    • Subscribe
No Result
View All Result
Urja Daily
No Result
View All Result
Home Editor's Pick Market Research

Customer Interest in Prepay Energy at an All-Time High

Urja Daily by Urja Daily
October 26, 2021
in Market Research
Reading Time: 3 mins read
0
defg_horz
Share on FacebookShare on TwitterShare on Linkedin

WASHINGTON – DEFG, a research and advisory firm focused on customer strategy and experience in the utility sector, released today the findings from DEFG’s annual customer survey on prepay energy and customer payment preferences in the utility sector. The survey was conducted in September 2021 with 1,000+ customers nationwide.   

“A lot of Americans are still struggling to pay their utility bill and any debt owed to their utility that accrued during the pandemic,” stated Jamie Wimberly, CEO of DEFG. “Prepay energy gives customers a sense of control and convenience. What is surprising though is how much customer interest in prepay energy has spiked over the past year. Half of the customers surveyed now indicate some level of interest in prepay energy, with a third of the respondents saying that they were either extremely or very interested in prepay energy.”

RELATED POSTS

Key Growth Drivers of the U.S. Charging-as-a-Service Market

Top 5 Emerging Opportunities in the LDPE Market

Top Line Findings:  Customer Needs and Interest Aligned with Prepay Customer Segments

  • One in five Americans surveyed either paid only a partial amount or didn’t pay their utility bills during the pandemic
  • Even with assistance, a quarter of Americans are past due on utility bills
  • Strong correlation between customers who are struggling to pay utility bills and prepay segments, especially younger customers, minorities and low-income customers
  • A third of the customers surveyed are very concerned (top 2 boxes) about being able to pay utility bills over the next 6 months; therefore, we estimate it will take 2+ years to work through all of the customer challenges and debt
  • One in three customers reported receiving some type of assistance; and of those, two-thirds used that assistance to help pay utility bills. Utilities should be active supporters of all types of customer assistance and not just energy assistance.

Top Line Findings:  Customer Interest in Prepay Energy at an All-Time High

  • Over 40 percent of Americans have used some type of prepay option and are very satisfied.
  • Customer interest in a voluntary prepay energy option offered by their local utility is at all-time high. 50 percent of respondents indicated some level of interest, with 18 percent being extremely interested and 15 percent being very interested. The addressable prepay market is now at 33 percent.
  • Customer interest in prepay energy jumped up by 25 percent from our last annual survey.
  • There is even greater customer interest in prepay energy aligned with the prepay segments. Almost half of younger Americans (18 – 34) were either extremely or very interested.
  • Customers are seeking alternatives to traditional payment arrangements.
  • Connected to prepay energy, customer interest has also increased sharply for other payment channels and features, such as bar code, pay-by-day, and text-to-pay.

“Utilities and their regulators need to realize a growing number of customers are actively seeking new payment options and ways to pay down debt from their utility,” stated Jamie Wimberly. “The old 30-day billing cycle, paper bills stuck in the mail, and haggling over payment arrangements simply don’t work for many younger Americans, minorities and low-income customers.  Prepay energy needs to be offered as a voluntary payment option.”

ShareTweetShare
Urja Daily

Urja Daily

Related Posts

EV Adoption Accelerates

Key Growth Drivers of the U.S. Charging-as-a-Service Market

by Palak
June 27, 2025
0

The rapid transition towards clean energy and sustainable mobility has placed electric vehicles (EVs) at the forefront of the transportation...

LDPE Market

Top 5 Emerging Opportunities in the LDPE Market

by Palak
June 25, 2025
0

The Low Density Polyethylene Market is witnessing a significant surge in demand across multiple sectors. From flexible packaging to agriculture and...

E-bike

E-bike Market Trends 2025: What Every Investor and Manufacturer Needs to Know

by Palak
June 19, 2025
0

As the world shifts toward sustainable transportation, the electric bike or e-bike industry is gaining remarkable momentum. Investors and manufacturers...

Automotive HMI Market

Top 7 Trends Shaping the Automotive HMI Market in 2025

by Palak
June 17, 2025
0

The Automotive Human Machine Interface (HMI) Market is undergoing a transformative shift as vehicles become more intelligent, connected, and user-centric. In...

Bauxite Market

Top Bauxite Producing Countries and the Factors Driving Their Dominance

by Palak
June 16, 2025
0

The Bauxite Market in Focus The Bauxite Market is witnessing a strong upward trend, supported by the rising demand for aluminum in...

Next Post
Energy Collaboration

Energy Collaboration: Singapore's First Offshore Solar Import Project

Solar_Operations_myPV

Northeast School Adds Demand Reduction Controller to Maximize Benefits of Solar

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED

THDC

THDC Inks Deals for 184.08 MW Green Power Supply from Tehri PSP

June 28, 2025
World Bank

World Bank and IAEA Ink Pact to Promote Safe Nuclear Energy in Developing Nations

June 28, 2025

MOST VIEWED

  • Hydrom

    Hydrom and Thyssenkrupp Nucera Partner for Green Hydrogen Projects in Oman

    0 shares
    Share 0 Tweet 0
  • SFC India Selected Dassault Systèmes for Indigenization and Digital Transformation of Wastewater Treatment Plants

    0 shares
    Share 0 Tweet 0
  • Juniper Green Energy Secures 1 GW Solar Module Deal with First Solar

    0 shares
    Share 0 Tweet 0
  • PGCIL Wins ISTS Project for Renewable Energy Integration in Karnataka

    0 shares
    Share 0 Tweet 0

THDC Inks Deals for 184.08 MW Green Power Supply from Tehri PSP

World Bank and IAEA Ink Pact to Promote Safe Nuclear Energy in Developing Nations

Toyota Kirloskar Motor Partners with Ohmium to Advance Green Hydrogen Solutions in India

NSE Waives Transaction Charges on Electricity Futures Until December 2025

COMAU Unveils Innovative N-WG Welding Gun at Automatica 2025

An Exclusive Interview with Rachna Kango | Delta Electronics India Private Limited

Latest Magazine

© 2016 – 2025 TechZone Print Media | All Rights Reserved

  • About Us
  • Contact Us
No Result
View All Result
  • News
  • Renewable
    • Solar
    • Rooftop
    • Floating Solar
    • Module
    • Wind
    • Hydrogen
    • Biomass
    • Tenders
    • Sustainibility
  • Storage
  • E-Mobility
  • EV Battery
  • Smart City
  • Power
    • Smart Grid
    • Microgrid
    • Off-Grid
  • Editor’s Pick
    • Articles
    • In Talks
    • E-MAG
    • Market Research
  • On-demand Webinars
  • More
    • Events
    • Contact Us
    • Subscribe

© 2016 - 2025 TechZone Print Media | All Rights Reserved