Urja Daily
No Result
View All Result
  • News
  • Renewable
    • Solar
    • Rooftop
    • Floating Solar
    • Module
    • Wind
    • Hydrogen
    • Biomass
    • Tenders
    • Sustainibility
  • Storage
  • E-Mobility
  • EV Battery
  • Smart City
  • Power
    • Smart Grid
    • Microgrid
    • Off-Grid
  • Editor’s Pick
    • Articles
    • In Talks
    • E-MAG
    • Market Research
  • On-demand Webinars
  • More
    • Events
    • Contact Us
    • Subscribe
  • News
  • Renewable
    • Solar
    • Rooftop
    • Floating Solar
    • Module
    • Wind
    • Hydrogen
    • Biomass
    • Tenders
    • Sustainibility
  • Storage
  • E-Mobility
  • EV Battery
  • Smart City
  • Power
    • Smart Grid
    • Microgrid
    • Off-Grid
  • Editor’s Pick
    • Articles
    • In Talks
    • E-MAG
    • Market Research
  • On-demand Webinars
  • More
    • Events
    • Contact Us
    • Subscribe
No Result
View All Result
Urja Daily
No Result
View All Result
Home EV Battery

Neeraj Chopra Stars in Eveready’s Ultima Alkaline Battery TVC

editor by editor
April 8, 2024
in EV Battery
Reading Time: 3 mins read
0
Neeraj Chopra
Share on FacebookShare on TwitterShare on Linkedin
  • Ultima Alkaline battery and Neeraj Chopra signifies a convergence of two champions who share a commitment to excellence and innovation.
  • The TVC highlights the importance of uninterrupted playtime for children’s imagination.
  • Eveready’s Ultima Alkaline batteries with 400% longer-lasting power ensure that children’s toys run longer, fostering creativity and limitless play.
  • The TVC introduces a unique portrayal of Neeraj Chopra as ‘Javelin Man’, blending animation and live-action. It aims to inspire children with the values of performance, power, endurance, and reliability associated with both Neeraj Chopra and Eveready.

Eveready Industries India Limited, India’s No1 battery brand synonymous with power, performance, and reliability is thrilled to reinforce the teachings of its highly successful Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men’s javelin star. The brand is focusing on enhancing its connection with youth, recognizing kids as natural scientists who thrive on experimentation and learning through play. Therefore, Eveready commits to providing long-lasting, value-for-money solutions for new-age India, recognizing the pivotal role toys play in children’s learning. These toys offer not just joy but also instill essential values and life lessons like friendship, sharing, and compassion.

Fostering self-confident, creative, and happy children, the newly launched TVC conceptualised by Ogilvy emphasizes the significance of powering children’s toys with Eveready’s Ultima Alkaline batteries with 400% more power to ensure uninterrupted play and limitless imagination. The TVC features a kid playing with a battery-operated toy ‘Javelin Man’, representing sports icon Neeraj Chopra, who saves the world through non-stop javelin throws. However, when the toy’s regular battery dies out, the imaginary story of the kid is halted until the real Neeraj Chopra intervenes, with Eveready Ultima battery encouraging kids to keep playing. This narrative showcases the significance of reliable power sources and the admiration children have for their heroes, never wanting them to ‘die’. Neeraj and Ultima, both epitomize values of performance, power, endurance and reliability; setting a new benchmark of excellence in the industry.

RELATED POSTS

Servotech EV Infra and NPCL Sign MoU to Boost EV Charging Network in Greater Noida

24M Unveils Eternalyte™ Electrolyte: Ultra-Fast Charging with 300+ km Range and Superior Cold Weather Performance

Speaking on the accession, Mr. Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd. said, “Eveready, the iconic leader in the battery and flashlight industry, and Neeraj Chopra, the reigning Asian Olympics champion; our collaboration is a convergence of two champions, both driven by the relentless pursuit of excellence and innovation. Just as Neeraj powers his epic javelin throws non-stop, Eveready’s Ultima Alkaline range of batteries with 400% longer-lasting energy, powers high drain devices nationwide, including children’s toys, strengthening their imaginative journeys. Also, our latest high-energy film, blending animation and live-action, introduces a unique portrayal of Neeraj as ‘Javelin Man‘, marking a unique step in our brand ambassador’s portrayal.”

“As storytellers, we always look for opportunities to craft narratives that help inspire the youth. Eveready’s philosophy of ‘Khelenge toh Sikhenge’ allows us to do that. In this latest TVC for the longer-lasting Ultima batteries, we’ve showcased the power of children’s imagination and how non-stop imaginative play should always be encouraged. A true champ like Neeraj Chopra, seen in a unique avatar as brand ambassador, helps us deliver the message in a memorable way,” said Sukesh Nayak, CCO, Ogilvy India.

The Ultima Alkaline Battery range offers Ultima (MRP 22) – a pack of 10 batteries and Ultima Pro (MRP 45) – a pack of 6 batteries, with Anti-Leak Turbolock Technology, reinforcing leak protection and ensuring users’ devices remain secure and functional. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.

Tags: Javelin ManpowerTurbolock TechnologyUltima Alkaline battery
ShareTweetShare
editor

editor

Related Posts

Servotech EV Infra

Servotech EV Infra and NPCL Sign MoU to Boost EV Charging Network in Greater Noida

by Palak
June 27, 2025
0

New Delhi : Incharz (Servotech EV Infra) has signed a MoU with Noida Power Company Limited (NPCL), a JV of...

Eternalyte

24M Unveils Eternalyte™ Electrolyte: Ultra-Fast Charging with 300+ km Range and Superior Cold Weather Performance

by Palak
June 19, 2025
0

• Latest innovation from 24M, a battery technology leader, solves some of the biggest challenges of today’s lithium-ion batteries •...

EV Battery

EV Battery Innovations Boost Reliability Like Never Before

by Palak
June 10, 2025
0

Gurugram, Haryana, India - Electric vehicles are surging ahead driven by breakthroughs in battery technology—an evolution that companies like VinFast...

Comau

Comau and Intecells Collaborate to Revolutionize Battery Electrode Manufacturing

by Palak
June 4, 2025
0

Comau and Intecells are collaborating to increase battery electrode production efficiency by using cold plasma technology to streamline the manufacturing...

RML Group Ltd

RML Group Earns Conformity of Production Certification for Battery Systems

by Palak
June 4, 2025
0

Conformity of Production (CoP) certification from UCA confirms consistent compliance with UN ECE Regulation 100 First-ever CoP for an RML...

Next Post
Korea Electric Power Corporation

RWE secures $324 million EBL for 495 MW Seohae offshore wind farm in South Korea

SJVN Issues Tender

SJVN Issues Tender for 100 MW Solar Project

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED

THDC

THDC Inks Deals for 184.08 MW Green Power Supply from Tehri PSP

June 28, 2025
World Bank

World Bank and IAEA Ink Pact to Promote Safe Nuclear Energy in Developing Nations

June 28, 2025

MOST VIEWED

  • Hydrom

    Hydrom and Thyssenkrupp Nucera Partner for Green Hydrogen Projects in Oman

    0 shares
    Share 0 Tweet 0
  • SFC India Selected Dassault Systèmes for Indigenization and Digital Transformation of Wastewater Treatment Plants

    0 shares
    Share 0 Tweet 0
  • Juniper Green Energy Secures 1 GW Solar Module Deal with First Solar

    0 shares
    Share 0 Tweet 0
  • PGCIL Wins ISTS Project for Renewable Energy Integration in Karnataka

    0 shares
    Share 0 Tweet 0

THDC Inks Deals for 184.08 MW Green Power Supply from Tehri PSP

World Bank and IAEA Ink Pact to Promote Safe Nuclear Energy in Developing Nations

Toyota Kirloskar Motor Partners with Ohmium to Advance Green Hydrogen Solutions in India

NSE Waives Transaction Charges on Electricity Futures Until December 2025

COMAU Unveils Innovative N-WG Welding Gun at Automatica 2025

An Exclusive Interview with Rachna Kango | Delta Electronics India Private Limited

Latest Magazine

© 2016 – 2025 TechZone Print Media | All Rights Reserved

  • About Us
  • Contact Us
No Result
View All Result
  • News
  • Renewable
    • Solar
    • Rooftop
    • Floating Solar
    • Module
    • Wind
    • Hydrogen
    • Biomass
    • Tenders
    • Sustainibility
  • Storage
  • E-Mobility
  • EV Battery
  • Smart City
  • Power
    • Smart Grid
    • Microgrid
    • Off-Grid
  • Editor’s Pick
    • Articles
    • In Talks
    • E-MAG
    • Market Research
  • On-demand Webinars
  • More
    • Events
    • Contact Us
    • Subscribe

© 2016 - 2025 TechZone Print Media | All Rights Reserved