Aurora Integrates Whole-Home Electrification Tools into Sales Platform


Solar sales and design platform Aurora Solar is expanding into whole-home electrification and energy needs. Aurora’s new tools can aid with energy optimization, storage retrofit proposals and storage modeling.

According to Aurora Solar’s “2024 Solar Industry Snapshot,” 10% of homeowners want to electrify their home before considering solar and 37% feel solar panels are more valuable when paired with whole-home electrification. Aurora’s new whole home energy tools with Sales Mode allows U.S. residential solar companies to become trusted energy advisors by offering comprehensive clean energy proposals that increase credibility and deal value.

“We understand the unique challenges solar professionals face when it comes to selling solar, as well as the confusion homeowners often have around electrifying their home and going solar,” said Patrick Donahue, Chief Product Officer, Aurora Solar. “With Aurora’s new whole home energy tools, solar professionals and homeowners can partner to design a holistic clean energy solution, whether that means adding heat pumps, electric vehicles, more storage, or efficiency solutions as homeowners envision their electrified, resilient future home plans.”

Aurora’s set of whole home energy management features will be released throughout the summer; comprehensive storage modeling is available today.

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